SAMHWA PAINTS MY AURA Campaign Key Visual Development 2023
We designed the main key visual of the pop-up campaign 'MY AURA' conducted by SAMHWA PAINTS and 16 kinds of graphics as a result of the AURA test. 'MY AURA' is an online and offline campaign designed as part of 'relief', a message that SAMHWA PAINTS continues to deliver. Visitors can discover their own unique aura through the AURA test.
삼화페인트에서 진행한 팝업 캠페인 ‘MY AURA: 나의 안심공간’의 메인 키비주얼과 아우라 테스트 결과 그래픽 16종을 개발했습니다. ‘MY AURA: 나의 안심공간’은 삼화페인트가 지속적으로 전달하고 있는 메세지인 ‘안심’의 일환으로 기획된 온·오프라인 캠페인입니다.
SAMHWA PAINTS MY AURA Campaign Key Visual Development 2023
Client. Samhwa Paints
Format. Campaign Key Visual & Poster
Date. 2023.01-04
Format. Campaign Key Visual & Poster
Date. 2023.01-04
BATON
Campaign Key Visual & Poster
Art Direction & Design. Ari Lee
Design. Jihye Lee, Seunghee Han
Photography. Seunghee Han
Planning. Ari Lee, Hanseong Kim
Website
Design. Haein Lee, Yuyoung Ko, Enoch Jeon, Yujin Oh
Development. Yezi Lee, Sanghee Lee, Jihye Chu, Songwook Han
Planning. Yihyeon Hwang, Jibin Kim
PARTNER
Planning & Space Design. 51percent
Planning & Space Design. 51percent
IG: @studio.baton
